成都英文商业动画制作镜头分析

SILK （英文商业上海动画制作镜头分析）

Expanded Script

Part 1

VIDEOAUDIO

Whiteboard/stick figure Business Owner (wearing bow tie) finishes filling watering can with water from garden hose. We can see the can is full to the top.

Owner begins watering garden soil with watering can.

CLOSE ON WATERING CAN

Tiny drop squeezes out of can, then squeezes back in.

ON OWNER AND CAN

Owner shakes can. Drop of water squeezes out a bit further than before, then slides back into the can.

Owner gives a frustrated look; shakes can furiously. Arm becomes a speed blur.

UP ANGLE FROM GROUND LEVEL

Drop elastically stretches all the way out of the can as it is vigorously shaken. Drop comes to within a hair’s width of the ground, then snaps back into the can. 

Owner getting angry.  

A subtitle appears in the scene: Can’t get your business to grow?

A hands thrusts another watering can INTO SCENE. On the can is the SILK logo. 

At the same time, the previous subtitle vanishes.

Water streams out of the can; splashes onto the garden soil.

ANGLE FAVORING GARDEN PATCH

A large plant sprouts out of the soil. One at a time, leaves sprout from the plant. Imprinted on each leaf is a SILK customer benefit: Improved ROI, Higher Engagement, Lower Customer Abandonment, etc.  

Owner smiles and gives a little jump for joy. 

A subtitle appears: Grow your business with SILK Software.

Script – Part 2 (Segue from Part 1)

VIDEOAUDIO

Business Owner looks at watering can with curiosity, as if to ask: “What’s in this thing?”

PUSH IN to CLOSE UP of Watering Can 

One by one, the items in a list of SILK distinctions slide into scene and plant themselves onto the can in vertical order. They are as follows: Established in 2006, Full-Service eCommerce Agency, Over 70 eCommerce Professionals, 14+ Magento Certified Developers, Award-Winning Design, Magento Gold Partner, Recognition as Top Magento Partner.

PULL BACK a bit from Watering Can – it is now floating in midair. The can tilts to pour water out. In graceful slow-motion, crystalline drops glide out of the can. Each drop is labeled with a different SILK service:  System Integration, Custom Development, Managed Services, B2B Customization, Globalization/Localization, Multi Channel Integration, Platform Migration, Mobile Strategy.

The drops splash onto a patch of garden soil. In rapid succession, the logos of SILK customers sprout from the ground until there is a garden of logos in full bloom. (specific companies to be decided later).

PULL BACK from garden to reveal it actually covers the entire the North American continent. Then slowly PULL BACK further and further, revealing a progressively wider view of the world, with each continent dotted with a garden of colorful SILK customer logos. Finally, the entire world is revealed with continents dotted with SILK customer logos. 

Subtitle: SILK, the global leader in eCommerce.